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Google Ads Training in Bangalore

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Best Google Ads Training in Bangalore

Bangalore Institute of Digital Marketing Offers Google Adwords Course in Bangalore. Google AdWords is now formally called as Google Ads. Our aim is

train the students in such a way that they should qualify Google Adwords Certification Exams. The individuals who pass this exam are considered professionals

in the aspect of basic and advanced features of Google Adwords. To become a Google Certified Google Adwords Professional,

one has to clear two exams conducted by Google. One is AdWords Fundamentals and other being either of the following:

Google Search Advertising

Google Display Advertising

Google Video Advertising

Google Shopping Advertising

Google Mobile Advertising

Google Adwords is the major and highlighted part in Search Engine Marketing (SEM). It is emerging as a potential Marketing tool to reach targeted audiences at the right time and place.

However, to make optimum use of this Google Adwords tool, marketing professionals like you need to master both the theory and practice of online marketing. Our Industrial expert trainers

have 8+ years of knowledge in this field.

For each module having 2 assignments,4 live projects during the Course, 15+ marketing tools, Hands-on experience of Creating and running

a campaign with a pre-allotted advertising budget, Understanding CPC(Cost-per-Click) and CPM(Cost-per-impression) advertising models Prepare participants for Google Advertising Professional (GAP) exam.

Keyword Optimisation, Ad text Optimization, Landing Page Experience, Quality Score, Remarketing and Reports.

After completion of the course, we are guaranteed that you will be able to run any business campaign on your own and you will be in the position to handle

and develop the potential audience according to your business goals. We have 8-month student supports we can contact us any time for your doubts and clarification.

Grab the Google Adwords Campaign skills from the industrial experts.

Google Ads Course Content

Learn Google Ads Course from the Exerts and Kickstart your Career, Work in a MNC or Start as a Freelancer

MODULE 1:Introduction to Google Ads
Introduction to Google Ads
Importance of Google Ads
Adwords account creation
Type of campaign
Campaign level settings
Adgroup level Setting
Keyword match types
Bidding options & Budget
Ad rank & Quality Score
Conversion Tracking
Types of Audience

MODULE 2:Search / Text Ads
Introduction to search campaign
Search network / text ads importance
Network Selection
Budgets and Campaign building strategy
Location targeting
Click through Rates
CPC, CPM, CPA
Budget Calculation
Ad Rotation
Site link extension
Callout extension
Call extension
Structured snippet
App extension
Message extension
Promotion & Price extension
Location extension
Ad group Introduction
Keywords & Negative keywords
Ad Creation
Difference between final & Display Url
Headlines & description

MODULE 3:Gmail Campaign
Gmail Campaign
Campaign goals
Location targeting
Bidding strategies & Budget
Delivery method
Ad rotation & schedule
Devices targeting
Dynamic ads
Adgroup
Keywords & Negative Keywords
Affinity & custom affinity audience
Inmarket Audiences
Remarketing and similar audiences
Demographics
Automated targeting
Ad group bid
Ad creation
Headlines, Description
Logos, Marketing and Header images dimensions

MODULE 4:
Display Campaign
Introduction to display networks
Bidding strategy and budget
Ad rotation & scheduling
Device targeting
Frequency capping
Content Exclusion
Adgroup
Types of Audience
Demographics
Content targeting
Ad group bid
Ad Creation

MODULE 5:Google Merchant Centre
Account Creation
Product feeds creation
Google merchant center and Google Ads account linking

MODULE 6:Google Shopping Ads
Inventory filter
Local Products
Bidding Strategy & Budget
Delivery method
Campaign priority
Google Search ads partner Networks
Device Targeting
Location targeting & Scheduling
Ad group & Ad format
Bid

MODULE 7:Video Campaign
Google Video ads Networks Campaign Goals
Sales, Leads, Website traffic
Product and Brand Consideration
Brand awareness and reach Campaign Subtype
Influence consideration
Shopping
ad sequence
skippable in-stream ads
Bumper ads
Non-skippable instream ads
Outstream ads
Budget & Bidding Strategy
Languages
Location targeting
Inventory type
Excluded content
Excluded types and labels
Device targeting
Types of Audience
Demographics
Content targeting
Ad group bid
Ad Creation

MODULE 8:Universal App Campaigns
Ad assets
App Campaign Network
Locations & language
Budget & bidding
Campaign optimization
Ad scheduling

Google Ads Trainer Profile

Learn Google Ads Course from Expert Real-time Trainers

Google Ads Trainer Profile & Placement

Popular Interview Q & A for Google Ads

Get Prepared for Google Ads Interview by reading this Popular Interview Questions and Answers

Explain how Google Ad Words work?

Google Ad Words works on the basis of a bidding system, where the bid price and quality score determines
If an ad will appear on the top of Google page. Higher the bid and quality score, better are the chances of an ad being on top.

What is Quality Score?

Quality Score is the rating given by Google based on the relevancy of keywords used and the PPC ad design.
It is based upon multiple factors like CTR (click-through rate), keyword relevance, landing page quality and relevance,
ad text relevance, and performance of previous ads.

How does ad auction work on Google AdWords?

Ad auction runs billions of times each month and the most relevant ads are shown to the users based on what they are viewing.

What are the various Google AdWords extensions?

There are different types of extensions which can be used to increase traffic.
Some of the common ad extensions are: sitelink extension, callout extension, structured snippet extension, call extension,
message extension, location extension, affiliate location extension, price extension, app extension, review extension and promotion extension.

What is the difference between clicks and impression?

Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.

What is the use of Conversion Optimizer?

Conversion Optimizer in Ad Words is a tool which manages bids at the keyword level and decides which clicks on the ad will be valuable,
Leading to higher ROI (return on investment).

What Students say about Google Ads Course

Students Reviews and Testimonials after Successful Course Completion.

Best institute to learn Google Adwords from beginning to advanced. Faculties are supportive.

Deepak

Thank you BIDM because I got a job after completing my Google Ads training from you.

Geetanjali

he lessons I learned while studying at BIDM are always going to motivate me to be an achiever in my life.
I can never forget those timeless moments that I spent with proficient teachers of BIDM.
They taught me how to use Google Adwords to its fullest and how to not give up in my life whatsoever.

Helen

BIDM is the place that taught me everything I was looking for. Learning from them helped me establish my career.
The way they focus on the overall development of their students is commendable. I would recommend it to every aspiring Google ad training out there.

Niranjan

Be it 100% placement assistance or experienced and skilled faculties, BIDM stands out as an amazing Google Adwords training Institute.

Before Enrolling with them, I had zero knowledge about Google Ads or its aspects. However, today, I serve as a digital marketing trainer
and have in-depth knowledge about my field. I am grateful to BIDM for this.

Raghavendra